Jammu, Nov 28 – In a bid to assess the operational efficiency and performance of the Information Department, Rehana Batul, Secretary of the Information Department, chaired a crucial meeting today. The meeting, which was attended by key officials including Jatin Kishore, Director Information, and other senior officers, focused on reviewing the department’s activities and discussing strategies to enhance its outreach and effectiveness.
The meeting, which took place at the Department’s headquarters, was attended by senior officials such as the Special Secretary Information, Director Finance, Joint Director Information (Headquarters), Deputy Director Information (AV), and key administrative personnel including the Deputy Secretary, Under Secretary Information, and Accounts Officer, DIPR.
Review of Departmental Operations
During the meeting, Secretary Rehana Batul took stock of the department’s day-to-day activities, from media liaison and public communications to information dissemination on government welfare schemes. She appreciated the efforts of the department but stressed the need for continued focus and professionalism in executing the department’s duties.
“The Information Department plays a pivotal role in bridging the gap between the government and the public. It is essential for keeping people informed about the government’s policies, welfare programs, and development initiatives that directly affect their lives,” said Batul. She emphasized that it is crucial for the department to continuously adapt and respond to the evolving needs of the public.
Focus on Digital and Social Media Outreach
Batul highlighted the growing importance of digital platforms and social media in reaching a wider audience. With the increasing reliance on digital communication, she urged the department to expand its presence across social media and digital platforms to ensure quick and efficient dissemination of information.
“We live in a digital age where information needs to be accessible at the fingertips of the people. Our department must increase its footprints on social media and digital platforms to ensure prompt dissemination of critical information. This will help the public stay informed about the welfare programs and government initiatives in a timely manner,” she said.
The Secretary pointed out that social media platforms such as Twitter, Facebook, and Instagram are valuable tools for real-time communication, especially for delivering updates on government schemes, public services, and emergency measures.
Emphasis on Professionalism and Focus
Rehana Batul also stressed the need for professionalism and focus in the day-to-day functioning of the Information Department. She directed the concerned officers to streamline their operations and adopt a more efficient approach to ensure that information is made available to the public promptly.
“Each officer must ensure that their roles and responsibilities are executed with the utmost focus and dedication. Public communication is a critical service, and we must maintain the highest standards of professionalism in disseminating information,” Batul asserted.
Improved Coordination and Efficiency
Secretary Batul also emphasized the need for better coordination among various divisions within the department, such as the audio-visual (AV) wing and finance division, to ensure a seamless flow of information. She urged officials to work in tandem and explore ways to improve departmental processes and reduce delays in information delivery.
Conclusion
The review meeting concluded with a clear call to action for all department staff to improve operational efficiency, increase digital outreach, and uphold professionalism in their work. Batul’s leadership aims to further enhance the Information Department’s ability to serve as a vital communication link between the Jammu and Kashmir Government and the people of the Union Territory.
As the meeting ended, there was a renewed sense of commitment among the officials to implement the directives and strengthen the department’s outreach through modern communication channels, ensuring that the public is better informed about government initiatives and policies that affect them.
